Career Newsletter  

May 24, 2023
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Every month we round up the latest career tips, insights and job opportunities from our multi-platform network of Black and Brown media organizations. 

URL Media runs a
highly successful recruitment arm and has placed some of the top media executives in the country. 
How to Make a Great First Impression

Hi this week from Sonali Kohli, Senior Recruiter for URL Media. As conference season approaches and many folks are looking for jobs, I've been thinking about the power of first impressions. In particular, how to talk about yourself when you're meeting someone new in a professional setting, whether a job is explicitly on the table or not— because casual conversations can absolutely lead to job offers.

Having some guidelines can also be helpful if informational interviews (and formal ones!) are nerve wracking for you, so here are some tips:

1. Prepare your pitch: Talking about ourselves can be hard, especially if you have professional and personal experience that are not reflective of the most mainstream path to your chosen career. That's why it's important to spend time thinking about how to frame your career story and share it in a way that's concise and clear. Put the thoughts into words and practice them so that when you meet someone, the preparation overrides the nerves.

For more advice on how to do that, check out the webinar that URL Media's Leonor Ayala Polley moderated last year with NBC News Anchor Richard Lui and Career and Leadership Coach Phoebe Gavin, on crafting your elevator pitch. 

2. Do your research: A vital way to show interest in a role and company is to be familiar with that organization's work, their wins and their losses. You want to know what the person in front of you does for the company, and you want to understand their role in the industry so you can talk about how you would contribute. So if you're a journalist or editor, read the stories — not just the headlines — and consider what worked and what you could bring to the newsroom. You should absolutely still ask questions about the person you're talking to, the company and their work, but this way your questions will be smarter and more focused.
3. Connect on things other than work: We all want to work with people who are nice, and interesting. If you've done steps 1 and 2 well, there will be time to get to know a person a little bit in an informational interview, outside of the context of a job. It's ok to share your interests and passions and ask about theirs, as long as it doesn't take over the conversation completely. For example, if I see plants in the background of your Zoom, I will absolutely be asking for advice on how to keep mine alive. You might see a handmade mug that I'm drinking coffee out of, and compliment it — why yes, I did make it and I love pottery. These kinds of human moments might seem like small talk, but they can be really lovely points of connection that both sides remember.  

4. Follow up: It is so easy and so effective to send a follow-up email or DM thanking someone for their time! If you can find a thread of the conversation to follow up on, even better. But send the email within 24 hours of talking to someone — in a job market where many qualified folks are vying for a role, it's sometimes those seemingly small moves that make a large difference. 

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Reach out to our VP of Advertising, Melanie Figueiredo,  for more details!
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Job Board 

URL Media is recruiting for these open roles. Contact if you're interested in learning more about any of them. 

📌 Position: Community Reporter
Company: Epicenter-NYC
$55,000 — $75,000 
Location: New York, NY

📌 Position: Science Reporter
Company: MLK50
Compensation: $75,000+
Location: Preference for Memphis, TN

Company: MacArthur Foundation
Compensation: $116,000+
Location: Chicago, IL

📌 Position: Managing Editor
Company: Prison Journalism Project
Compensation: $85,000 – $95,000
Location: Remote

The following are job openings with URL partners or affiliate organizations who we love. We encourage you to apply directly!

📌 Position: Fundraising and Marketing Associate
Company: Outlier Media
Compensation: $32/hour, up to 30 hours/week

Location: Detroit, MI

📌 Position: Isaac Rauch Fellowship
Company: Documented
Compensation: $10,000 stipend

Location: New York, NY

📌 Position: Development Manager
Company: Sahan Journal
Compensation: $60,000 - $70,000

Location: St. Paul, MN (hybrid)

📌 Position: Freelance Health Reporter
Company: Epicenter-NYC
Location: New York, NY

📌 Position: Freelance Copy Editor
Company: Epicenter-NYC
Location: New York, NY

📌 Position: Membership Manager
Company: WURD Radio
Compensation: $50,000 - $60,000
Location: Philadelphia, PA

📌 Position: Morning Drive Producer
Company: WURD Radio
Compensation: $50,000 - $55,000
Location: Philadelphia, PA

📌 Position: Tech Product Manager
Company: Pulso
Compensation: $67,000 - $75,000

Location: Remote

📌 Position: Ejecutivo de Ventas
Company: La Noticia
Compensation: Base salary + commission

Location: Remote
Did you know...

You've reached the end of just one of URL Media's many fantastic newsletters. Subscribe to our weekly newsletter to read eye-opening stories from our network of independent publications run by Black & Brown journalists. 
We are currently working with a mix of media, nonprofits, and other organizations to source and hire for executive roles. If you are a senior-level media professional looking to pivot, contact us. 

Please fill out our candidate intake form or email ( to inquire. 
As a job candidate, there are no fees associated with working with URL. We look forward to adding you to our pipeline! 

Uplift. Respect. Love.
Are you hitting a wall in your job search? 
Do you need help recruiting top talent?

Schedule a 1:1 with URL Media.

URL Media runs a highly successful recruitment arm and has placed some of the top media executives in the country. If you’d like to be informed of further opportunities, drop us a line at with your resume or LinkedIn profile. If you're looking for top talent, drop us a line on how we might work together!  
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